Fansrock Zone: Barca known for sexy football, Real Madrid known for sexy lingerie?
Barcelona may reign in Spain when it comes to the Beautiful Game on the pitch.
But rivals Real Madrid have taken the battle to a different front by designing a sexy range of underwear.
No longer will fans have to be content with a replica jersey, scarf, mug or key-ring, suporters will soon be able to buy boxer shorts, slips, bras and knickers.
MARCA reported that Spanish soccer giants Real Madrid will launch a lingerie line for women next year, sports daily Marca reported on Wednesday.
In addition to the souvenir jerseys, T-shirts, coffee mugs and other items already on offer, supporters of the club will soon be able to buy boxer shorts, slips and bras bearing the club’s logo, the newspaper said.
See the sexy lingerie here ..
The lingerie will be made by Valencia-based textile company Little Kiss and it will hit store shelves in March, AFP reported.
Growing revenues from merchandise sales combined with increasingly shrewd global marketing have made Real the world’s largest revenue-generating club, according to an annual ranking compiled by business advisory firm Deloitte.
Real pushed Manchester United into second place in the annual Deloitte Football Money League in the 2004-05 season and has maintained the top place ever since.
The club’s marketing revenues from sales of souvenir jerseys and other objects bearing Real’s logo account for more than 100 million euros (RM500mil) of its annual budget of over 400 million euros (RM2bil).
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The club’s marketing revenues from sales of souvenir jerseys and other objects bearing Real’s logo account for more than 100 million euros (RM500mil) of its annual budget of over 400 million euros (RM2bil).
that is right …
merchandise selling is a huge biz ..